Tsim Sha Tsui, is an urbanised area in the Yau Tsim Mong District in southern Kowloon, Hong Kong. Tsim Sha Tsui East is a piece of land reclaimed from the Hung Hom Bay east of Tsim Sha Tsui. The area is bounded north by Austin Road and in the east by Hong Chong Road.
Geographically, Tsim Sha Tsui is a cape on the tip of the Kowloon Peninsula pointing towards Victoria Harbour. Several villages had been established in this location before Kowloon was ceded to the British Empire in 1860. Tsim Sha Tsui in Chinese means sandy mouth. It was also known as Heung Po Tau, i.e. a port for exporting incense tree.
Tsim Sha Tsui is a major tourist hub in metropolitan Hong Kong, with many shops and restaurants that cater to tourists. Many of the museums in the territory are located in the area.
Tsim Sha Tsui is also a great place to watch Christmas lightings during December every year. Tall Buildings in the district will set up light bulbs on their walls with Christmas patterns, which is also a famous scene that is well known.