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Shanghai Expo Emblem & Theme

The Shanghai Expo emblem, depicting the image of three people – you, me, him/her holding hands together, symbolizes the big family of mankind.

Themed 'Better City, Better Life', the 2010 World Expo Shanghai coveys a common wish of mankind for a better future and better city life.

Shanghai Expo Emblem

The emblem, depicting the image of three people – you, me, him/her holding hands together, symbolizes the big family of mankind. Inspired by the shape of the Chinese character '?' ( meaning the world ), the design conveys the organizers' wish to host an Expo which is of global scale and which showcases the diversified urban culture of the world.

Shanghai Expo Theme

"Better City, Better Life" is the theme of Shanghai Expo 2010. The theme represents the common wish of the whole humankind for better living in future urban environments, and a central concern of the international community for future policy making, urban strategies and sustainable development.

Shanghai Expo Sub-Theme

The quest for a better life has run through the urban history of mankind. Through different sub-themes, Expo 2010 will create blueprints for future cities and harmonious urban life styles, providing an extraordinary educational and entertaining platform for visitors of all nations.

• Blending of diverse cultures in the city
• Economic prosperity in the city
• Innovations of science and technology in the city
• Remodeling of communities in the city
• Interactions between urban and rural areas